Peter Craven Sept 2022 Small

Peter Craven

Upon completing my education at Gresham's School in Norfolk, I gained a BSc in Agri-Business Management from Wye College, University of London. With a rich background in agriculture, having grown up on a family farm, I have enjoyed and dedicated the last 25 years to this industry. 

Presently, my professional endeavours are channelled through NIAB, a not-for-profit research organization vested with charitable status. At NIAB, my focus revolves around crop genetics, precision agronomy, and the development of knowledge-based decision tools. In my capacity as the Potato Research Development Manager, I play a pivotal role in bridging the gap between cutting-edge crop science research and tangible advancements in crop security and production, all while addressing the pressing concerns related to climate change mitigation.

My commitment to agriculture, the preservation of our shared environment, and my aspiration to assist others in the field are steadfast. It was during my participation in the 68th Worshipful Company of Farmers Advanced Agri Business Management course that my passion for continuous learning was rekindled, giving rise to the inception of my Nuffield topic. I am deeply honoured to have been selected as a 2020 Nuffield Scholar, and I extend my heartfelt gratitude to the Nuffield Farming Scholarship Trust and my sponsor, Mr. Martin Thatcher of Thatcher’s Cider, for affording me this extraordinary opportunity.

I eagerly anticipate the opportunity to disseminate my research findings on the subject of "How to Progress a Family Farming Business from 'Good to Great,'" with the ultimate aim of unravelling the formula for enduring family success.


Study Overview

97% of UK farming businesses are family businesses.

The family aspect within a business can often cause timeless problems relevant to many farming businesses, one generation after the next dealing with problems of succession, lack of communication, trust and change.  Farming businesses also have generational, family dynamics and educational problems all contributing to the success or failure of a business.

I wish to identify great family businesses and define what it is that makes them great.  What does ‘Great’ really mean to a family business and how do they continue to progress.  I will identify the problems that the best family businesses have overcome in order to make the leap from ‘Good’ to ‘Great’.  What solutions can achieve greatness?

I intend to focus purely on the very best family businesses around the world, within agriculture but, also within fashion, manufacturing and construction industries.  I want to understand the recipe required to make the transition from ‘Good’ to ‘Great’ and share the ingredients required for family business success.