Why AgDiversity?
Agriculture needs to attract and retain a wider range of people to build resilient, future‑focused businesses. Yet many farms rely on traditional recruitment channels and workplace practices that no longer meet today’s workforce expectations.
AgDiversity helps businesses strengthen their teams by building environments where individuals feel valued, motivated and able to succeed — so skilled workers stay, and new talent sees agriculture as a place to build a long‑term career.
What You'll Learn
Create Workplaces Where People Thrive
AgDiversity supports businesses to:
- Attract people who may not have previously considered farming
- Bring fresh perspectives and skills into the industry
- Build positive, supportive environments where individuals can do their best work
Build Confidence and Capability
The course translates diversity and inclusion into simple, everyday actions that work in real farm settings.
You'll gain practical tools to:
- Work effectively with a wider range of people
- Understand what motivates individuals
- Engage confidently with different backgrounds and perspectives
- Strengthen workplace culture through small, consistent actions
Built by Agriculture, for Agriculture
Backed by trusted partners: Nuffield Farming Scholarships Trust, McDonalds UK & Ireland, HAU SSFF, AHDB and the Frank Parkinson Trust.
Agdiversity is shaped by people who understand the realities of farming and rural businesses. You get:
- A 60 minute, self paced, online course
- Three focused modules on understanding people, improving culture and helping individuals feel valued every day
- Certificates on completion
- Affordable pricing (£30/person, with group discounts)
- Optional inclusion in the AgDiversity Database
The Workforce Challenge
The industry is facing increasing pressure to find and keep skilled people. Labour shortages, rising costs and limited applicant pools are affecting productivity and business resilience.
AgDiversity helps businesses respond by strengthening culture, improving engagement and building workplaces where people want to stay.
Purpose, Mission, Vision, Values
Purpose: To support a more inclusive, sustainable and resilient agricultural workforce.
Mission: To help farming businesses better understand and engage with a wider range of people.
Vision: A farming industry that is open, attractive and accessible to all — where people choose to build long‑term careers.
Values: Practicality · Openness · Respect · Progress
Pricing
- 1–25 participants: £30 each
- 26–100 participants: 5% discount
- 100+: 10% discount
Group bookings receive an enrolment key and are invoiced directly. Please contact Lindsay Woods - [email protected] to arrange this.
Start Your AgDiversity Journey
Give your business the tools to attract, support and retain great people.
You’ll be asked to pay or enter your enrolment key before starting
The AgDiversity Database is a useful directory of course graduates who are committed to creating workplaces where people feel valued, supported and able to thrive. It helps farming and rural businesses connect with individuals who bring fresh perspectives, practical skills and a strong understanding of AgDiversity’s core principles.
Kindly sponsored by the Frank Parkinson Agricultural Trust, the directory is open for anyone to view by signing up via the link below.
To be added to the register, you must have completed the AgDiversity course. If you didn’t opt in during registration but would now like your profile included, please email Lindsay Woods at [email protected] with your name, the email used for your course account and a short confirmation that you wish to be listed
