Generation Regeneration

This study reflects a personal transition into regenerative agriculture, shaped by experience, the voices of young people and environmental considerations. Managing a therapeutic farm run on regenerative principles for underprivileged teenagers, I witnessed systemic exclusion firsthand, an experience that deepened my conviction that agriculture can be a powerful driver of social and environmental transformation.

Key Themes and Findings

1. Cultural Dimensions of Agriculture
   Agriculture is more than a profession; it’s a cultural inheritance. Yet racism, sexism, and ageism persist, stifling innovation and discouraging diverse participation. Challenging these behaviours is essential to unlocking agriculture’s full potential.
2. Evolution of Regenerative Agriculture
   A grassroots movement rooted in ecological integrity and systems change; regenerative agriculture is gaining traction but also facing co-option by corporate interests. This offers visibility and funding, but risks diluting core values. Navigating this tension is vital.
3. Educational and Vocational Pathways
   Many young people lose interest in farming due to a lack of structured curricula, relatable role models, and clear career pathways. However, peer networks, internships, and alternative learning models can reignite curiosity and offer meaningful entry points.
4. Economic Incentive Structures
   Stable, high-return sectors often resist environmental innovation. Yet green finance, ESG frameworks, and data-driven tools can catalyse reform when applied with integrity and purpose.
5. Environmental Engagement and Youth Perception
   Young people are deeply aware of climate challenges but often view agriculture as part of the problem. Strategic use of social media and authentic storytelling can shift this perception, positioning agriculture as a solution and a space for purpose-led participation.
6. Ideological Commitment vs. Operational Capacity
   New entrants often bring strong ecological ideology but lack business and leadership skills. Mentorship and replicable business models are essential to translate convictions into long-term impact.

My study focus was on cultivating progression through solutions and explored where this was happening successfully across the sector. The greatest gains both environmentally and socially where these elements were considered.

• Collective Responsibility
• Diversity and Inclusion
• Strategic Communication
• Integrity and Trust
• Purpose-Driven Outcomes

Implementation: Roots In Model

In 2024, I established a farm and consultancy business, Roots In to bring these principles and learnings to life. A 200-acre mixed lowland farm where every decision is guided by core values, to build a profitable, ecologically sound agricultural business that is scalable. We support diverse regentrepreneurs through opportunity, mentorship and shared governance. We engage corporate partners and the public through workshops, media, events, and collaboration.

Our consultancy offers regenerative farming and social support, landscape recovery expertise, and a bespoke support to guide strategic decisions and healthy futures for farms and estates with similar visions.

A project far greater than the sum of its parts.

Conclusion

Agriculture covers 70% of UK land but faces cultural and structural barriers. By embracing shared responsibility, elevating diverse voices, implementing environmental change, and engaging with purpose, we can shift from defensive retrenchment to proactive leadership, redefining agriculture’s role in public perception and policy.