Report Synopsis

Unlocking the potential of Data Use and Agri-tech within Agriculture

Currently researching for Scholarship

We along with many other farmers across the UK have been collecting various forms of data for the past 15 plus years. A large proportion of this data is sitting unused on various floppy discs, USB sticks and more recently in clouds gathering dust and not fulfilling it's potential. I would like to explore the barriers that are preventing farmers utilising this valuable information to help their businesses be more sustainable. As farming enters a period of uncertainty, with the loss of direct support payments it will be more important than ever for farmers to understand their costs and to identify which parts of their business is profitable and those which are not. I believe with the use of technology and the data it produces we should be able to set individual fields as cost centres, recording all activities, inputs and outputs. We can then identify which areas can be profitably farmed and which areas might be best used to deliver public goods. The technology is available today, but it is offered to farmers in different formats with one system not being compatible with another. We need a common format that will allow information to be gathered and shared to unlock it's potential.