Report Synopsis
From Farm to Table - A Modern Take
Ingrid Johnston
PART ONE
Should you, as a farmer, be stepping closer to the consumer, and is a direct-to-consumer strategy a good fit for your farm? How can farmers make this decision with confidence and certainty?
PART TWO
What kind of direct to consumer enterprise should be considered? This resource will help you decide if a farm store, farmer’s
markets, or direct to door with delivery via e-commerce, is a good fit for your farm. A toolkit for shipping frozen via online sales
is also included.
PART THREE
What are the pieces of the puzzle that are needed to strive for excellence, in a direct marketing enterprise? This is a collection of gems to encourage farmers to step forward in excellence and to be vibrant and successful with best practices.