From Farm to Table: A Modern Take

This report was written from the perspective of a ranching family wishing to direct market their grass-fed beef products through e-commerce but, is beneficial to any family farm that is interested in getting friendlier with the consumer with any product. While some key points are unique to the beef industry, there are many principles that easily transition into other agriculture foodstuffs, and in fact, the valuable information presented is from many types of direct-to-consumer enterprises.

This information is useful to farmers through all stages of their direct marketing path: to those that are just considering experimenting in that direction and are involved in commodity agriculture, to those that are in their first few years, or to those that have partnered with consumers for quite a while, but would like to refine their business. It also contains useful information for a future farmer who wants to make decisions wisely, initiating the purchase of land or beginning an enterprise, with direct marketing as a possible part of their business plan.