How can we as pig farmers add value to meat?

Changes in the way society views animals and the environment lead to stricter legislation and higher requirements. The high investment to comply with this legislation as well as the opening of the European market for low-prized pork create a lack of perspective. We need new strategies because simply scaling up and improving the production is no longer sufficient. As pig farmers, we have to ask ourselves: If we can no longer be the lowest cost producer, what can we be?