A Cow Centred Approach to a Modern Dairy Industry

This report examines how by moving the dairy cow to the centre of the industry creates a sustainable path forward for the cow the farmer and the industry

• To understand and highlight the biological needs of the dairy cow
• To explore the human influence on her biological needs and behaviours
• To use this knowledge to help educate farmers
• Looking at ways portray this positive story and improve the dairy consumers perceptions and create a strong social license.

“Social license in simple terms is the trust the general public place in any industry to continue to perform its activities”

The objectives of the study were met through a series of interviews and case studies with, farmers, industry personnel, veterinarians and animal health professionals during an international study trip that included travelling to Europe, USA and Asia.