Capturing and Creating Value for Brazilian’s Midwest Grain
Carla Mayara Borges
Brazil has been an outstanding case-study of agriculture success. In the last 30 years, its increase of production and improved techniques have turned the country from an importer of food to one of the main granaries of the planet.
Brazilian agriculture is unique in its ability to produce two crops in the same agricultural year without irrigation, especially in the Midwest region. Year by year this capacity is increasing, especially in the second, or even a third crop.
The status of being one of the main players relied upon to feed the world, has been overshadowed by the Brazilian ability to capture and create value in the market chain.
This report aims to improve the understanding of the gaps in the value chain and indicates the possibilities to capture more value from the “safrinha”, the Brazilian second crop. Farmers must understand how they can plan their production system to fit demand and generate greater profits with the same resources, an outside the gate approach.
This report explores the diversification of crops, adding value to the products, selling by ecommerce and other Agro-industry opportunities. The report also shows the importance of improving the image of the farm group through strong representative institutions, standardized protocols that guarantee consistency and quality to buyers, and better communication with consumers.