Rethinking Beef: Evolving to a Market-Led, Sustainable and Scalable Beef Industry for New Zealand.

Dani’s report makes the case that New Zealand’s beef profitability depends on strategic segmentation, not chasing premium chilled markets.

Elite cattle should feed tightly controlled programmes like Ocean Beef, while the broader supply, powered by underutilised dairy-beef calves and efficient grazing systems, should be repositioned as a verified, low-emissions lean manufacturing ingredient for global supply chains.