Report Synopsis

I can’t believe it’s not beef! Can livestock compete with alternative proteins?

Currently researching for Scholarship

There is a great challenge facing the global agriculture sector to provide enough protein for a growing and developing population and we need to do this in a sustainable way. On a daily basis animal-based protein seems to be under attack on grounds of welfare, health issues and the environmental impact they have.

I have seen the importance that livestock have in the roles of people’s lives as farmers in the UK and Uganda and want to investigate how they compare to alternative products and find ways that we can continue to farm in a way that is economically, environmentally and socially sustainable.

I plan to visit New Zealand, US, Argentina and several European countries to better understand how animal and alternative proteins are produced, how the public views them and how we can better market animal proteins and improve the production of them.