James Smith: Report published

2016 Scholar, James Smith’s report is now available on the Nuffield International website. Below is the executive summary of his report, titled:‘Realising the potential of UK apples and pears.’

Report Title       

Realising the potential of UK apples and pears


James Smith


Worshipful Company of Fruiterers and The Food Chain

Countries visited

France, Holland, UK, Australia, Tasmania, New Zealand

Objectives of the study tour: 

  • To understand the constraints to profitability in the UK for apple and pear growers by looking at markets, supply chains, production methods overseas
  • To develop a set of criteria for success for the UK grower
  • To determine how a medium size grower (without sufficient scale to integrate fully, or small enough to be nimble) can prosper in the UK market place.


  • Invest in continuous improvement in good and bad years
  • Strive to access new markets
  • Be at the forefront of genetic varietal development to meet changing market demands
  • Understand your market and develop strong relationships to own the supply chain
  • Seek reward for investment in reducing volatility for retailers
  • Look after soils and produce the healthiest food possible



See James’ report at: