Cameron Roucher: Report published

Cameron Roucher: Report published

2017 Scholar, Cameron Roucher’s report is now available on the Nuffield International website. Below is the executive summary of his report, titled:‘UK viticulture: Sustainable growth in a changing climate’



Report Title       

UK viticulture: Sustainable growth in a changing climate


Cameron Roucher


The Worshipful Company of Butchers

Countries visited

Australia, Canada, France, UK, Germany, Holland, Belgium

Objectives of the study tour: 

  • To investigate how premium wine regions have managed to grow sustainably in marginal climates
  • To determine how a UK winegrower can compete as the industry grows and becomes a significant international player.
  • To identify best practices in cool climate viticulture, particularly in the development of new vineyards.


  • Winegrowing in the UK climate is a marginal proposition despite global warming
  • Good site selection is the first step in achieving a successful vineyard
  • Vineyards are incredibly capital intensive; accept that the nature of the wine business is not just farming
  • Understand the market and develop a plan for where the final product will go

See Cameron’s report at: