“Brick-2-Click”: How will the retail revolution impact on UK farmers?
The COVID-19 pandemic has transformed the way people think about and buy food, accelerating the shift to on-line grocery shopping, home delivery and omni-channel. This provides both threats and opportunities on an unparalleled scale for all stakeholders in the agri-food industry.
The 2021 Nuffield Farming Lecture will consider these retail trends in a wider context to determine the impact on UK farmers. Evolving food trends around provenance, trust and integrity in the food supply chain, and the social and economic footprints of what we eat, make the market dynamic and vibrant.
Professor Andrew Fearne is from the Norwich Business School, University of East Anglia and will be presenting his Nuffield Farming Lectureship in person in 2021...more details will follow!