Nuffield Lecture 2021

To take place at our Annual Conference

The Nuffield Lecture will now take place during our Annual Conference between 24th to 26th November at Whittlebury Park, Northamptonshire.


“Brick-2-Click”:  How will the retail revolution impact on UK farmers?

The COVID-19 pandemic has transformed the way people think about and buy food, accelerating the shift to on-line grocery shopping, home delivery and omni-channel. This provides both threats and opportunities on an unparalleled scale for all stakeholders in the agri-food industry.

The 2021 Nuffield Farming Lecture will consider these retail trends in a wider context to determine the impact on UK farmers. Evolving food trends around provenance, trust and integrity in the food supply chain, and the social and economic footprints of what we eat, make the market dynamic and vibrant. The COVID-19 pandemic has accelerated these trends and created significant opportunities for producers with an appetite for innovation and collaboration with regards to how they grow, manufacture and distribute food, as well as interact with end consumer.

Professor Andrew Fearne is from the Norwich Business School, University of East Anglia and will be presenting his Nuffield Farming Lectureship in person in 2021 at our Annual Conference in November.

Nuffield Lecture