AHDB’s purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world. We are the independent, go-to place for trustworthy information and evidence-based research. We equip the industry with easy to use, practical knowhow which they can apply straight away to make better decisions and improve their performance.
Through deepening our technical, commercial and market insight, and making this available where, when and how the industry needs it, we aim to enable British agriculture to become truly world class.
We focus our activities on four strategic priorities:
Inspiring British farming and growing to be more competitive and resilient
Accelerating innovation and productivity growth through coordinated research and development and knowledge exchange
Helping the industry understand and deliver what consumers will trust and buy
Delivering thought leadership and horizon scanning
To learn how you can benefit from our work, visit https://potatoes.ahdb.org.uk/