Teresa Meadows  -  Challenging the Conventional: Behaviour change methods for the adoption of IPM

The Royal Norfolk Agricultural Association
John Oldacre Foundation
Central Region Farmers Trust

Growing up on a sheep and beef farm in Dorset gave me an inbuilt passion and appreciation for the agricultural industry.   After studying Geography at university, volunteering, travelling and working around the world, I worked in farm advice roles with an environmental focus on my return.   Firstly in the North East and North West for Natural England, working with farmers who were interested in environmental stewardship schemes to the benefit of their farmed environment, income and wider landscape.  This was then followed by my role as a Catchment Advisor in the Chelmer and Blackwater Catchment for Essex & Suffolk Water, working with farmers to improve water quality across the catchment.

I joined AHDB (Agriculture and Horticulture Development Board) as a Knowledge Exchange Manager covering East Anglia for the Cereals and Oilseeds sector in 2016.   This is a fantastic role working with highly motivated farmers to improve their yields and business performance in the key arable area of the country.   Through the Monitor Farm and Strategic Farm programmes, the Arable Business Groups and wider events, the importance of how to effectively share research and expertise between peers has become a great interest.   Following a short visit with FAR in New Zealand, it became evident that we can learn a lot from around experiences on IPM around the world at a time that is very important with our industry in relation to IPM.  With the increased public awareness of farming, the need to improve biodiversity, the loss of key actives, especially to control aphids and cabbage stem flea beetle and a want from the farming industry to learn – I believe that the time is right to study and find best practice from around the world to the benefit of arable growers and agronomists in the UK.

Having conducted and been involved in research into the social science arena in agriculture, the fascination with what motivates farmers to learn and take up new ideas and previous experience through my career in the uptake of environmental measures through farm advice and the arable industry, I am very much looking forward to talking to farmers and organisations across the globe to further all of our knowledge in IPM and this area.

Outside of work, I run a community, grass roots volunteer programme based in the cloud forests of Ecuador for volunteers from around the world, sit on the national FCN Helpline and enjoy hill walking, cycling, being out enjoying the countryside and exploring new places.

I am very grateful to the John Oldacre Foundation for the opportunity to do my Nuffield Scholarship and to AHDB for their support with my project – I look forward to sharing my findings.