Rob Mercer - How to develop and add value to a pig business whilst contributing to society.
I am based in Staffordshire and I am part of a family farming business which includes my younger brother and my father. We are a mixed operation including arable, free range chickens, renewable energy, property, pigs and meat distribution. I specifically am responsible for the pig business and the meat business. We produce outdoor bred freedom food pigs which we supply to Cranswick, but also free range pigs which we supply directly to butcher shops, Abel and Cole and Ocado, along with our free range chickens. We supply about 150 butcher outlets, and this is an area we are keen to grow and we are particularly interested in looking to drive sales into the service sector.
The emphasis of the business is based about producing pigs to the highest welfare standards, in harmony with the environment, whilst also driving production output and efficiencies.
I am active in the British pig industry and sit on the BPEX board and BPEX marketing committee.
I am married to Sally and have three wonderful young children.
I am very grateful to The Worshipful Company of Butchers and the Elizabeth Creek foundation for giving me this very exciting opportunity.