Patrick Hook  -  2050: The challenges and opportunities to the UK Broiler Industry

I live in West Oxfordshire, with my wife Grace and I am a third generation member of the farming family business. Oxfordshire is where my Grandparents started hatching day old broiler chicks nearly 50 years ago. We now rear, breed, hatch and grow broiler chicks across the UK and supply major retailers.  In addition we have a farming partnership incorporating a mixed arable, beef and sheep enterprise.

I completed a degree in Business Management at Aberystwyth University in 2008 and I have been directly involved in the business for the last six years and currently sit on the board of directors. My main responsibilities are organising the production and planning broiler chick placements and visiting farms and hatcheries on a weekly basis to ensure they are conforming to required industry, retail and company standards.

Outside of work I am an active member of the National Federation of Young Farmers’ Clubs, holding the position of County Chairman of Oxfordshire in 2011. In my spare time I take part in game and clay shooting. I am a keen sportsman and enjoy going to local and international rugby games. 

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