Joe Towers  -  Procurement of Asparagopsis taxiformis for trial in UK dairy system for methane reduced dairy products

McDonald's Resturants Ltd

Following a degree in Agri-food Marketing at Harper Adams University I joined our family milk processing business which was being operated on the family farm and supplying small local businesses with fresh milk.

Shortly after joining the business I took the decision to outsource the processing and focus on looking for an added value opportunity. The possibility came along to work with a Copenhagen based scientist and coffee expert to develop a bespoke milk for coffee.  I had spent a year working for a coffee exporter in Tanzania and Kenya as part of my degree, and so this product innovation had great appeal to me. We sell our ‘single origin’ coffee milk primarily to London coffee shops under the brand Brades Farm Barista Milk.

Myself and my brother scooped the British Farming Awards Dairy Innovator of the Year award (2017) for this initiative. 

I have been fortunate enough to have many opportunities since leaving university, including a spell working for Tesco in their dairy and commodities teams on a dairy price risk management project. I am very privileged to sit on the BBC Rural Affairs Committee and be an Honorary Teaching Fellow (Entrepreneur in Residence) at Lancaster University Management School.

I am delighted that my Nuffield study will be sponsored by McDonalds Restaurants and am grateful to them for their support.