Chris Harrap  -  Tourism / education diversificiation for pig farms - can indoor housing be made virtually pleasing to the uniformed public, to encourage engagement?

John Oldacre Foundation

Having a background in property and design, I took on my estate management role in 2014, working on a mixed use estate (pigs, dairy and arable) in South Yorkshire.  Our Jersey cows supply milk to Longley Farm and our pigs consume the waste from Longley’s dairy, thereby sustainably converting food waste into natural fertiliser for our land and pork produce.

Whilst I was originally employed to assist with the land and property side of the estate, my role has grown and I have become much more involved with the wider farm strategy, which has been a fascinating period of learning and hopefully bringing useful ideas from an outside perspective.

As a farm, we have an opportunity to diversify through public engagement, being in an urban fringe location and with stunning assets on our land to use in this endeavour, from listed buildings and walled gardens to restore, woodland to manage and improve, and a desire to increase our overall sustainability.

I’m passionate about reconnecting consumers with the countryside around them, to show how hedges are laid, what other species live on our farm, what we grow, how it’s a cyclical operation, and where our food comes from in general.

Away from work, I enjoy sketching and design, walking in the Yorkshire Dales and Scotland, travelling to new places abroad and time with my black Labrador, Jess.

I’m very grateful to the John Oldacre Foundation for their sponsorship of this project, to Jim Dickinson of Longley Farm for his encouragement as my employer, to my family and partner for their continuous help and support.