Allister Mitchell  -  Marketing Premium Beef - ecommerce opportunities & business models

Thomas Henry Foundation

I am a senior professional in the banking and payments world, with a career based around market segmentation, product development and sales management. I currently head up a virtual and emerging product team.

My rural upbringing and passion for cattle has been followed through into education. I hold a BSc (Hons) in Agri- Food Marketing (Harper Adams), an MBA from Kingston Business School, Post Graduate Diploma in Marketing, and Leadership programme from Harvard University.

My participation in agriculture continued with the establishment of a beef suckler herd, using Angus as a terminal sire.  High quality, angus meat is channelled into one of the leading retail supermarkets as a premium product. The farm business is also an active participant in a carbon footprint initiative, Sustainable Beef club and Farm Forward programme sponsored by McDonalds and M&S.