News

Thomas Allison: Report published

2016 Scholar, Thomas Allison’s report is now available on the Nuffield International website. Below is the executive summary of his report, titled:‘Understanding why existing high-tech systems designed for the livestock industry are largely underutilised: and what are the barriers to their successful adoption.’

Report Title       

Understanding why existing high-tech systems designed for the livestock industry are largely underutilised: and what are the barriers to their successful adoption

Scholar

Thomas Allison

Sponsor

The Trehane Trust

Countries visited

USA, Australia, Japan, Israel, Indonesia, UK

 

Objectives of the study tour: 

  • To identify factors that impair the utilisation of farm technology
  • To identify any beneficial features that system developers ought to integrate into their platforms
  • To identify any necessary improvements to the supply and support chain
  • To identify what changes may be necessary at farm level to drive optimal utilisation of farm innovations

Messages:

  • The concept of a “farmer” as a single entity is incorrect; thus, many technology systems designed for “farmer” operation within the livestock industry will remain underutilised
  • Technical systems are used by operators and specialists. Their expectations, requirements and evaluation of the system will be markedly different
  • The perceived benefits of technological systems are unclear at the point of use – operators are prone to hyperbolic discounting
  • Specialist understanding (either on-farm or via third party) is influencing investment in new technology
  • Confidence in support provision is necessary for successful adoption of technical systems

 

See Thomas’ report at: