Seth Pascoe: Report published

2015 Scholar, Seth Pascoe’s report is now available on the Nuffield International website. Below is the executive summary of his report, titled:‘Advancing British sea buckthorn’.



Report Title       

Advancing British sea buckthorn


Seth Pascoe


Countries visited

National Farmers Union Mutual Charitable Trust

Belgium, France, China, Hungary, Romania, Latvia, Sweden, Denmark, Germany, India, UK, USA




Objectives of the study tour: 

  1. To learn more about the production, processing and marketing of sea buckthorn
  2. To raise general awareness of sea buckthorn in the UK
  3. To visit new and established fruit, niche, and other challenger businesses to study their business model and to learn about the challenges and opportunities they have encountered



  • Sea buckthorn can satisfy the demands of a consumer demographic that is increasingly health conscious
  • Sea buckthorn is a bona fide functional food
  • Inefficient harvesting restricts the crop’s potential
  • Developing the market is a sizeable challenge, but also a big opportunity too
  • A strong brand with excellent communication will be necessary in order to educate the consumer about the benefits of sea buckthorn

See Seth’s report at: