Nuffield Farming Scholarships Trust

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Patrick Hook: Report published

2015 Scholar, Patrick Hook’s report is now available on the Nuffield International website. Below is the executive summary of his report, titled:‘2050: The challenges and opportunities to the UK broiler industry'.

 

 

Report Title       

2050: The challenges and opportunities to the UK broiler industry

Scholar

Patrick Hook

Sponsor

Countries visited

Central Region Farmers’ Trust

New Zealand, Holland, Hungary, USA and Australia

 

 

 

Objectives of the study tour: 

  • The role and influence of broiler genetics in the future
  • Understand new and innovative farming systems
  • Recruitment and retention strategies for new entrants
  •  Current and future retailer and consumer perceptions on chicken
  • Avian Influenza and the role of biosecurity

Messages:

  • Genetics will continue to have a crucial role in the success of the UK broiler industry
  • Increased pressure to remove antibiotics from the supply chain
  • The industry must invest in human capital for the future
  • Avian Influenza is and will continue to be a global threat
  • The power and influence of welfare groups must not be underestimated
  • Innovation in farming systems will be welfare and consumer driven and the industry must continue to embrace it
  • The chick is spending a greater percentage of its life in the hatchery and the management of this process pre and post hatch is paramount

 

See Patrick’s report at:

http://nuffieldinternational.org/rep_pdf/1469020941PatrickHookreport2016.pdf