Nuffield Farming Scholarships Trust

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Patrick Hook: Report published

2015 Scholar, Patrick Hook’s report is now available on the Nuffield International website. Below is the executive summary of his report, titled:‘2050: The challenges and opportunities to the UK broiler industry'.



Report Title       

2050: The challenges and opportunities to the UK broiler industry


Patrick Hook


Countries visited

Central Region Farmers’ Trust

New Zealand, Holland, Hungary, USA and Australia




Objectives of the study tour: 

  • The role and influence of broiler genetics in the future
  • Understand new and innovative farming systems
  • Recruitment and retention strategies for new entrants
  •  Current and future retailer and consumer perceptions on chicken
  • Avian Influenza and the role of biosecurity


  • Genetics will continue to have a crucial role in the success of the UK broiler industry
  • Increased pressure to remove antibiotics from the supply chain
  • The industry must invest in human capital for the future
  • Avian Influenza is and will continue to be a global threat
  • The power and influence of welfare groups must not be underestimated
  • Innovation in farming systems will be welfare and consumer driven and the industry must continue to embrace it
  • The chick is spending a greater percentage of its life in the hatchery and the management of this process pre and post hatch is paramount


See Patrick’s report at: